|Lian & Méz logo|
Image provided and used with permission.
The watchmaker’s art is alive and well in the age of the smartphone.
That’s a bold statement to start with, but what Lian & Méz are doing with their crowdfunded sustainable watch is even more unusual. They are mixing finest German precision watchmaking with Swiss-made traditional movement and a sustainable and eco-friendly vibe. Designed to appeal to those who like to make a statement with classic jewellery while still remaining ethically sound, the Lian & Méz range has straps handmade from Piñatex pineapple leaf fibers. These fibers are a natural byproduct of pineapple farming, which gives growers another source of income alongside their fruit harvest.
The watches are a real talking point, not only because they look good, but because of their ethical strength. What’s more, they are fully customizable, with cases, dials, indices and straps available in a variety of colors. The cases are available in 36mm (ladies) or 40mm (gents) diameter with the straps sized accordingly, and the straps themselves are interchangeable. The company hopes to receive enough pledges to enter full production soon but in the meantime, if their target is met, those ordering watches by pledging money will be contacted at the end of the fundraising process to finalize their order. All watches bought through the crowdfunding campaign will come with a two year warranty.
The Kickstarter page is very detailed, with information on the history of the company and the founders’ hopes for the future. It has taken them two years to reach this stage, concentrating on the sustainability and quality aspects of their product. They are hoping for €25,000 on an all or nothing basis by the end of March 2017, and if that goal is achieved they hope to start full production of their Fifth Season range shortly afterwards, with delivery to backers over the summer. Using the hashtag #wearsustainable, founders Julian and Feramez are stressing their respect and responsibility to the natural world as well as tapping into the current interest in low-impact living.
The duo hope that their Kickstarter campaign funds will allow them to place their first large order, produce tooling, work on new designs, shake up the watch industry and support the pineapple-growing countries where they will source their Piñatex pineapple leaf fibers.
Levels of backing can start from as little as €1, but to get their hands on a watch, backers will have to choose at least the Super Early Bird offer of one watch for €139. This offers a saving of almost 50% on the projected retail price of €269. There is an option with an extra strap for €185 and an offer for couples of two watches plus extra straps for €359.
Lian & Méz has been featured in many of the leading German and English business magazines for their mix of fashionable design and ethical sourcing. In addition, Piñatex has been approved as a vegan product by PETA.
One of Lian & Méz’s watches would make a memorable gift for someone on a special birthday, or allow couples to commemorate a significant date in their lives. Interested would-be backers have until the early hours of Monday 27 March to place their pledge.