|Screenshot of Zigstat website|
Image taken with permission.
SEO (Search Engine Optimization) is vital to the success of any website. A good webmaster or website owner will know how to ensure their site has good SEO, but to the uninitiated it is often a dark art. Even for the best webmaster, having the stats of your site at your fingertips is useful information.
Zigstat.com can help decode some of the jargon and provide indicators of success by providing free statistical and analytical data on any website. Users provide the name of the website they are checking and in return can see a variety of stats about it. Data provided includes associated organic keywords, similar sites found by the same keywords and most popular sites providing backlinks to the website. There is also a screenshot of the home page, plus a host of SEO stats including the Alexa, Semrush and Moz Domain Authority ranks, popularity by number of visitors and traffic map by country.
The report also shows the page loading speed (vital for user engagement), earnings from advertisements and popularity on numerous social media channels. Thinking somewhat laterally, the analytics draw parallels between the subject site and similar sites on the same IP address, as well as contrasting the site’s success with those showing the same Adsense adverts.
Lastly, the analytics show the WOT Trustworthiness and Google Safety scores for the website as well as reproducing the WHOIS data and information on the domain name and registration details.
But why would anyone want to know this information about a site?
Sometimes, being able to contact the person who registered the site is important, for instance in cases of plagiarism or when serving a cease and desist notice under the Digital Millennium Copyright Act. A recent article from the BBC entitled How long will you wait for a shopping website to load? (Matthew Wall, BBC.co.uk Technology of Business Editor, 19 August 2016) suggests that if a site hasn’t loaded within three seconds, many potential customers will look elsewhere. It is also interesting for website owners to know which sites the web considers most similar to theirs, and how other sites perform serving the same ads as theirs.
Services such as Zigstat are not often widely recognized outside the professional website management realm. But anyone who has a website, no matter how large or small, will benefit from having free information on hand, on demand. A single snapshot of a website’s stats is all very well, but for those looking to grow their business, or see why orders have dropped, regular visits to Zigstat before and after making changes to the site can be beneficial and provide real insight into their own and their competitors’ performance.